CeMe: Stories About Cervical Cancer
CeMe was created by Pfizer and Genmab to amplify the voices of the cervical cancer community through real-life storytelling.
Roles:
Producer/Director/Editor
Executed a re-vamp of this ongoing global campaign resulting in a 3700% increase in views and shortlisted for The Big Apple PR Awards 2024. Collaborated with client on messaging and tone, sourced location and production crew, conducted interviews and directed talent on site.
AWARDS:
The Big Apple PR Awards 2024 - Best Video Spotlight